Restaurant Analytics: Find Out Which Dishes Make You the Most Money

You have data — but you're not using it

Every day, dozens of customers scan your QR, browse your menu, and place orders. All of that generates data: which dishes get the most views, which ones actually get ordered, what time of day traffic peaks, where your customers come from. But without the right tools to analyze it, that data disappears.

With QRMenu Pro's advanced analytics (Pro and Business plans), you get a complete dashboard that tells you exactly what's working in your menu — and what isn't.

The metrics that matter for a restaurant

QR scans

Every time someone scans your code, it's recorded. You can see the daily trend over the last 7, 30, or 90 days — spotting seasonal patterns, the effect of a promotional campaign, or simply which days are busiest.

Conversion rate

The percentage of scans that result in an actual order. If you have 100 scans and 12 orders, your conversion rate is 12%. This number tells you whether your menu is working as a sales tool — not just an information display.

Revenue and average order value

Total revenue processed through the ordering system and average spend per customer. If the average ticket drops, it might be time to review how dishes are positioned in the menu.

Views and orders per dish

The most valuable data point: how many times each dish has been viewed and how many times it's been ordered. A dish with many views but few orders has a problem — maybe the price, photo, or description isn't convincing. A dish with few views but high conversion is a hidden gem that needs more visibility.

Identifying star dishes and underperformers

With the dish performance table, each item on your menu shows three numbers: views, orders, and revenue generated. This lets you classify your dishes:

• Stars — High views and high orders. Keep them prominent in the menu.
• Puzzles — High views but low orders. Customers look but don't buy. Check the price, photo, or description.
• Workhorses — Low views but high conversion when seen. Needs more visibility — move it higher in the menu or add photos.
• Dogs — Low views and low orders. Candidates for removal or a complete reformulation.

Category analysis

Beyond per-dish analysis, the analytics show performance by menu category. See which section generates the most revenue, which has the most orders, and which accumulates views without converting. If Starters generate 40% of revenue but only 15% of views, you have room to push them harder in the menu.

Peak hours

The peak hours chart shows what time of day QR scans concentrate. For most restaurants, there are two clear peaks: lunch and dinner. This tells you when to staff up, when to run promotions to boost quieter periods, and whether your social media campaigns are driving visits at the right times.

Why these analytics are unique

Most QR menu platforms only show scan counts. QRMenu Pro is the only platform that crosses QR scan data with real order and revenue data, letting you see the complete chain: scan → dish view → order → revenue. It's not just a visit counter. It's business intelligence built specifically for hospitality.

FAQ

What time periods can I analyze?

You can switch between the last 7 days, 30 days, or 90 days with one click. Data updates in real time.

Are advanced analytics available on the free plan?

The free plan includes basic scan statistics. Advanced analytics with order data, revenue, peak hours, and per-dish performance are exclusive to Pro and Business plans.

How much data history is stored?

All events are stored from the moment you activate the system. There's no history limit — you can see your restaurant's evolution from day one.

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